Decoding OTT and its advantages in advertising

Across the globe, there is no universally accepted definition of OTT. It could be generally defined as services based on IP, traditional telecommunication or broadcast services.     Over-The-Top service is any set of online services that are considered to substitute traditional channels of communication with audio-visual-textual services such as voice telephony, SMS based services, Live streaming […]

source https://www.techiexpert.com/decoding-ott-and-its-advantages-in-advertising/

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