43% of brands and marketers finding ways to measure and optimize business: GfK Survey

COVID-19 has not only disrupted businesses globally but also shed light on future-readiness of brands and marketers to drive growth. “The survey findings portray a clear gap between their business goals and the tools they leverage to achieve them. In a post pandemic environment, it is vital for brands to quickly realign objectives, measure effectiveness […]

source https://www.techiexpert.com/43-of-brands-and-marketers-finding-ways-to-measure-and-optimize-business-gfk-survey/

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