Bewakoof on fast track to clock Rs 2,000 crore sales, raises Rs 60 crore

Bewakoof, which recently rolled out celebrity led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar (Toofaan) plans to further build by signing other A-list celebrities to launch high decibel marketing campaigns across digital, OOH and TV. On the technology side, the company intends to launch a gamification led loyalty program as it upgrades […]

source https://www.techiexpert.com/bewakoof-on-fast-track-to-clock-rs-2000-crore-sales-raises-rs-60-crore/

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