The Complete Beginner’s Guide to Creative Branding

While branding simply means creating a product under a particular name and company, creative branding means building an archetype with its own unique storyline and identity. Contrary to popular beliefs, an influential and effective brand marketing is not solely reliant on visual appeal but also on the emotional attachment it stirs within its target audience. […]

source https://www.techiexpert.com/the-complete-beginners-guide-to-creative-branding/